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Specialist, Digital Marketing & Data

Position Title: Digital Marketing & Data Specialist, Wella Professionals

Location: Calabasas, CA (Temporary Work from Home)

Reports to:  Director, NA Digital Marketing WELLA

Direct Reports: None

Scope / Brands:  Wella Company - Hair 

 

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

 

THE ROLE

The Digital Marketing & Data Specialist role is responsible for executing key analytical and digital marketing projects for some of Wella's biggest brands in North America region. They will support the Senior Brand Managers and Trade Marketing managers and be located in Calabasas, CA.

 

KEY RESPONSIBILITIES

  • Website Mastering
    • Manage brand.com's updates in partnership with the multifunctional team. 
    • Test new functionalities in partnership with global counterparts
    • Usage Rights Monitoring/Screening
    • Oversee blog posts approval process
  • Analytics
    • Develop, measure and track the KPIs for success across the organization. Communicate success factors and determining the necessary levers to improve the business.
    • Monitor website's performance for potential improvement opportunities 
    • User Journey understanding in regards to website's analytics 
  • Content Management
    • Maintain ecommerce Master Content file and update with new products (incl.descriptions, images etc)
    • Collaborate with the cross-functional teams to drive digital marketing activities such as CRM, SEO, SEM etc
       

QUALIFICATIONS

Essential:

  • Associate or Bachelor Degree
  • Extremely high attention to detail
  • Strong understanding of Marketing principles and application - branding, analytics, social media, CRM
  • Deep understanding of digital KPIs, including Google Analytics & Adobe Analytics
  • Strong knowledge and skill with data management, data and statistics
  • Key Microsoft Office program experience required including proficiency in Excel,  PowerPoint and OneDrive.  
  • Basic Knoledge of Adobe Photoshop
  • Must have strong communication skills and ability to manage multiple projects at one time
  • Strong collaboration skills.
  • 4+ years of professional experience required, preference for experience in project management

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you. 

 

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo

 

#WELLACAREERS

 


Nearest Major Market: Los Angeles