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Manager, Trade Marketing, Prestige Brands


Position Title: Manager, Trade Marketing Prestige Brands – North America

Location: Calabasas, CA, USA

Reports to:  Senior Trade Marketing Manager Prestige Brands – North America

Direct Reports: N/A

Scope / Brands:  Prestige Brands, North America


Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit


As our Trade Marketing Manager, you will be responsible for creating and implementing our Go To Market strategies across professional hair brands. The ideal candidate will possess a solid understanding of the competitive retail landscape, build and deliver best in class channel specific plans, promotions and initiatives that will maximize business results while increasing market share and growth for our brands.


  • Build Trade Marketing strategies across the pro hair category, specifically to care & styling across all channels.
  • Develop the Go to Market strategy for any initiative & base business (Where to play, How to win).
  • Create, master and implement all customer Fit For Use requirements into the planning process.
  • Collaborate with internal and external departments (Brand, Sales, Demand Planning, Shopper Marketing, Finance, Supply Chain and Customer Service) to develop channel specific GTM plans, programs, and promotions that drive the business and execute the day to day with excellence on forecasting, initiative and promotional planning, sales deployments, pricing, shipment planning. 
  • Align with cross-functional teams and provide feedback on new product launches and commercial launches (post, during and pre).
  • Track performance of initiatives against KPI’s or comparable benchmarks. Consolidate performance and report to key stakeholders.
  • Create and own the sales sample strategy for the Brand Sales/Education Team.
  • Own the national promotional calendar and co-own the customer specific promotional calendar for their brands.
  • Competitive analysis; Be an expert of the category in the top markets to identify the biggest opportunities, risks and hare the best practices.
  • Gather business intelligence on category market trends, competition with CMI and Shopper marketing teams and share best practices in industry.



  • Bachelor’s degree (Business Administration, Marketing or similar discipline).
  • Preferred experience of 3-5 years sales (or marketing). The beauty industry is a plus.
  • Ability to work well under pressure with strong ability to multi-task.
  • Highly detailed with strong organizational and operating skills.
  • Excellent oral and written communication skills.
  • Proficient computer knowledge: Microsoft Office, Work, Excel, PowerPoint, Outlook, etc.



  • Strategic and big picture thinker with the ability to drill down to the details.
  • Strong in planning, facilitation, problem analysis, decision making, and solution oriented.
  • Be creative, business savvy, original, intuitive, open-minded and innovative.
  • Have solid performance in work-flow structuring, monitoring, multi-tasking, analytical, and quantitative skills.
  • Ability to quickly develop category and product expertise.
  • Digital mindset.
  • Motivate and influence others.
  • Strong coordination and leadership within cross-functional teams.
  • Be a dependable leader with strong collaboration, sensitivity, objectivity and integrity.



We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo



Nearest Major Market: Los Angeles