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Manager, Influencer Marketing

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Position Title: INFLUENCER MARKETING MANAGER

Location: Calabasas, CA

 

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

We are seeking an Influencer Marketing Manager who will be responsible for PR/Social Media/Influencer strategies for NIOXIN, Sebastian/SEB Man, Clairol Professional, and Wella Color Charm.  This role will focus on developing strategies and executing plans to win with stylists & end consumers to meet earned and owned KPIs for the brands.  Reporting to a Marketing Director, the Sr. Influencer Marketing Manager will play a critical role in partnering with the local brand teams to enable robust Influencer Marketing plans to grow the brands.

KEY RESPONSIBILITIES

  • Owning the Influencer Marketing Strategy: You’ll understand the overall brand goals (short-term and long-term) to drive strategic choices and actions to grow the business.  You’ll manage the agencies on all aspects of Influencer Marketing: social media channels (paid and organic), influencer and social metrics/analysis, PR measurements. 
  • Social Media: Oversee strategy development, content calendar development, and community management
  • Content development: Partner with brands and agencies to provide content strategy for social media channels and any content needed to promote/pitch the brands externally to media partners
  • Public relations: Provide strategic guidance to the agencies on media pitching, desk sides, and execute any PR-related events
  • Undertake continuous analysis of competitive environment, specific to Influencer Marketing

QUALIFICATIONS

  • 6 to 8 years of Influencer Marketing experience (Public Relations, Social Media, Influencer, Content Development) with passion for the beauty industry
  • Must have familiarity with PR measurement best practices.
  • Both agency and in-house experience preferred.
  • Experience proofing/editing press materials.
  • Experience managing others, including agency teams.
  • Candidate should be well-versed on social media channels (paid and organic), trends, branded content development, influencer and social metrics/analysis.
  • Excellent verbal and written communication skills, detail oriented, solutions-driven and organized.
  • Ability to multi-task, working on multiple projects at a time and to tight deadlines.
  • Strong initiative-taking and problem-solving skills
  • Maintain an understanding of influencer agency landscape and implement changes as needed.
  • Strong track record of executing successful programs and managing associated Influencer needs.
  • Software proficiency:  Photoshop, PowerPoint, Excel.
  • Willing to work with colleagues, clients and freelancers in various time zones.
  • Highly organized, energetic, and detail-oriented Bachelor’s or higher in communications, marketing, journalism, or English

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo

 

#WELLACAREERS


Nearest Major Market: Los Angeles