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Director, Street Education


Position Title: Director, Street Education

Location: Field, US

Reports to: Sr. Director, Field Education & Capability

Scope / Brands:  Education



Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Sebastian, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit



Purpose of this position is to lead and execute the Salon Education strategy and plans across one or more BUs (based on business size, Go-to market business model and customer numbers) and reach targets.


Leads entire Salon Education channel across all touchpoints – (Studio & Field, Training Centers, Events, Top Artists & Education communities, Online/Offline Education Curriculum and Administration). Represent Education internally and externally as credible face in the industry.




  • Credible face of the company: Represent Education internally and externally as a credible face to the industry to ensure Education is seen as the preferred partner by Salon partners and set up as Key Business driver for Gain & Grow and for Digital Transformation via Omni-Channel. Bring stylists/industry voice into multifunctional teams (Commercial, Digital, Sales, Finance, HR etc.).
  • Education function: Leadership for Salon Education channel; lead, execute and track Education Strategy Coverage, Commercialization, Craft, Community, Capability) based on Global Education Strategy, adapted to local needs and Go-to-market; measure against defined Education KPIs. - Plan and execute local Salon Education Curriculum across all Education Touchpoints, based on global Curriculum (online/offline), serving the Omni-Channel strategy following commercial priorities.
  • Sales & Education partnership: Jointly drive, execute and track with Sales Leader against defined Gain & Grow BU/cluster targets taking into consideration: resources, sales targets, company strategy as well as customer and industry needs (using existing tools e.g. e-Booking/Totara). Cascade plans across Salon Education organization down to Educator level working in partnership with Sales Rep (using existing tools e.g. Visit).
  • Digital Amplification: Use SoMe to drive awareness for Wella Education and PB brands and promote Education curriculum to drive booking - Increase Education coverage through e-Education.



  • High Performing Organization (HPO). Responsible for enabling Education team to achieve their full potential, by investing sufficient priority, time and resource into team culture, individual capability and coaching - Conduct feedback conversations on professional and personal development of Direct Reports and the Education Managers/Signature Artists in cooperation with their 1st Line managers - Identify and further develop talents within the Education team - Conduct co-rides & On-the-Job Coaching.
  • Partner with +300 independent contractor team delivering education services across the Salon channel.
  • Value-Adding Expertise. Role modeling Education expertise when interacting externally with industry and customers (at events, studio activities, KA meetings etc.) and internally with multi-functional colleagues at all levels of the organization.
  • Team & Personnel Management. Design and own execution of key operational elements of managing the channel Education organization; including people planning, budgets, meeting drumbeat etc.




  • 8+ years experience in similar role or capacity
  • Valid cosmetology license
  • In-depth knowledge of Beauty and HD industry and local marketplace
  • Commercially and sales savvy to coach salons owners/managers on business strategy & development
  • Strong industry competitor awareness
  • Experience in People Management/Leadership including Management of remote teams
  • Structured, solution-oriented thinking with very strong analytical and strategic abilities
  • Leading by example, self-initiative and proactive
  • In-depth knowledge of Online/Offline Education Professional and fashionable image
  • High level English skills (in writing and verbally)
  • Proficient with Microsoft Office Suite (Outlook, Word, PPT, Excel) and Apple (iPad/apps)
  • Min. 50% travel time (incl. overnight travel) - Valid driver’s license and ability to travel long distances



  • Valid Hairdresser/Cosmetology license (is an advantage)



We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:


We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo



Nearest Major Market: Los Angeles