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Marketing Manager Wella Professionals Color

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

  • Lead 5 years brand innovation masterplan and activities for Wella Professionals Color to sustain brand growth
  • Bring to life brand innovations from project brief, financials, packaging design, to 360 activation and markets deployment
  • Lead multifunctional team
  • Own the brand fundamentals and visual identity
  • Lead brand partnerships 
  • Manage global brand budget with accuracy
  • Coach junior members of the Marketing team

 

KEY RESPONSIBILITIES

Brand IMP/AMP masterplan

  • Identify right ongoing support model to sustain brand growth
  • Work hand in hand with commercial functions to oversee all activities and ensure brand delivers on targets
  • Align IMP/AMP with company management, supporting its deployment to critical channels and top markets twice a year
  • Remain aware of latest sustainable innovations in markets
  • Quantify investment needed and SOP to expect from every activity

 

Brand innovations

  • Lead toolbox development from strategy (360 assets across touchpoints) to execution of assets and deployment to markets
  • Lead product and service/ trends commercial innovations through internal alignment processes
  • Become expert of salon top consumers and stylists targets to derive strong insights and meaningful product and services ideas,
  • Lead the multi-functional global design team including R&D, CMI, Trade Marketing, Education, Finance and Product Supply to deliver the best consumer and stylist proposition to life in due time, including brief new product and service innovations
  • Brief new service innovations to Education / external partners
  • Work with agencies to work on packaging designs
  • Work with agencies to develop toolbox and support new product launches, and deploy to markets

 

Brand fundamentals

  • Manage all brand partnerships and ensure excellent relationships with them, collaborating with external agencies (Pack Design, Communication, Digital, Media) to coordinate and synchronize the plan on future innovation and commercial activations
  • Be the owner and guardian of the brand equity, visual identity, tone of voice, ensuring holistic design across all touch points and communication campaigns, ensure fit of individual brand positioning into overall brand architecture
  • Develop communication strategy and holistic toolboxes for salon, stores and all other touch points part of the Professional eco-system (consultation, digital, education seminars on-line and off-line etc)
  • Ensure all brand assets are correctly organized (assets to markets, products GCAPs) and safely guarded
  • Track brand visual rights 


Brand budget

  • Manage brands yearly costs, optimize spend where possible maximizing working media vs non working media
  • Track every brand spend and ensure suppliers are paid in time
  • Connect with finance teams to give Quarterly budget reports
  • Pitch for extra budget needs to top management in a timely manner
  • Recommend brand budget split for following fiscal year

 

 

 

QUALIFICATIONS

  • Master degree in Marketing, Business management or Economics
  • 5-7 years including global / regional marketing experience in both design AND delivery
  • Strong track record of strategic view, ability to energize team and execute strategy
  • Strong track record of autonomous problem-solving with minimal guidance/ lead team involvement 
  • Passionate about corporate, brand values and beauty trends
    Creative mindset, and always up to date on the latest trends in sustainable marketing
    Ownership, accountability, autonomy and evidence of agility (Mental, People, Change, Results, Self-Awareness)
  • Very organized and able to lead multifunctional team, manage all stakeholders and timings in parallel
    Data driven and focus on excellent execution, innovative and creative thinker
  • Comfortable working with tight deadlines in a complex organization, with various internal partners & external agency partners
    Experience in the salon industry is a plus
  • Experience in local marketing is a plus
  • English mandatory any other language is a plus

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