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Sr Manager, Sally Beauty

Title: Sr. Manager, Sally Beauty

Location: Dallas, Texas

Reports to: Sr. Director, SBH



Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit


The Senior Manager role is a headquarter account management role on one of the largest global customers (Sally Beauty ~20% of NA business) for the Hair Category (destination & key strategic category) and the portfolio of brands under the Wella Color Charm banner, representing ~$40 in Net Revenue.

The role is accountable to lead and execute with excellence a Joint Business Plan developed and aligned at the customer headquarters (Denton, TX) but comes to life in ~3,000 stores with a national footprint.  The Sr. Manager is also expected to deliver channel/ brand business targets including growing net revenue and share through superior sales fundamentals (i.e. price, distribution, merchandising, shelving), and through the development of business plans which drive business building upon customer and brand priorities and winning strategies.


Meet/Exceed established Sales Quotas

  • Sell conceptually using data, business planning, sales fundamentals, effective trade spending and event measurement payout. 
  • Develop executable plans to deliver the strategy:
    • Design account specific promotional plans to achieve quotas.
    • Collaborate with internal functions and external customers.
    • Develop/maintain volume building blocks to monitor progress.
    • Develop forecast estimate documents for demand planning, by customer, by strategic brand to deliver 5% (+/-) monthly estimate.
  • Identify creative solutions to remove barriers at the customer to deliver sales quotas


Lead the Customer

  • Create alignment and collaborative relationships with the customer and centralized buying structures.  Penetrate the customer organization at different levels and functions to enable Wella business to grow.
      • Can personally create value at senior levels of the customer.
  • Develop a collaborative customer monthly promotional plan, utilizing trade and account specific funds to deliver sales targets with a clear return on investment.
  • Play an active role in the development and execution of the customer HQ Joint Business Plan with formal quarterly checkpoint in F2F meetings with the key customers stakeholders including VP+ level contact.
  • Think and act strategically. Has strong analytical skills to be able to understand business/category trends and adapt plans and activity accordingly


Specialize within Channel (Be the Expert)

  • Play an important strategic role with internal teams (Marketing/Trade Marketing) helping to shape national plans and initiative plans while in development. Regularly input in presentation content for NA leadership and Global reviews.
  • Report activity and opportunities to the organization via monthly status reports.
  • Demonstrate thorough understanding of customer’s competitors and customers via store checks, online monitoring as well as their promotional and new initiative activity.
  • Collaborate with Customer Marketing in the development and measurement of key customer and channel specific promotions and plans.
  • Manage educational and merchandising support.
  • Customer/Channel/ Brand team participation where applicable




  • Bachelor’s Degree
  • 4+ years’ experience in HQ selling role
  • Strong leadership, thinking and problem solving, initiative and follow through
  • Excellent communication skills
  • Self-starter and ability to work independently with clear focus on deliverables
  • Results oriented
  • Demonstrates advanced computer skills – Microsoft Office,  PowerPoint, Excel, Word
  • Strong data management/analytics skills
  • 10% Travel
  • Valid Driver’s License



  • Beauty Industry experience



We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at:

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo


Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth